Digital transformation

Helping decision-makers properly identify and address the digital transformation needs of their businesses in an era of rapid change.

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Business organizations are in pursuit of a moving target that accelerates in a superlinear fashion.

There is no doubt that most decision-makers have recognized the importance of digital transformation. In fact, they have already gotten their hands dirty — projects have been launched, money spent, milestones reached, mistakes made, lessons learned… Yet the fact remains that companies are still not moving fast enough with their digital maturity.

By definition, digital transformation is a process of using digital technologies to create new business processes, corporate culture, and customer experiences, or to change existing ones in order to follow market dynamics fueled by the impact of exponential technologies.

Two facts should be clear from the definition itself:


Rather than enabling a limited, one-time leap, this transformation should prepare the organization to continuously change and be able to follow the new, accelerated pace of the market.


In essence, digital transformation requires a tectonic transformation of the entire enterprise rather than just corrective maintenance of the technical infrastructure.

When companies fail to recognize these facts, it usually leads to suboptimal orchestration and execution of transformation initiatives. The list of things that can go wrong is quite long, but we can share the most common examples from our practice.

  • Focusing too much on the technology aspect of transformation instead of looking at the big picture is the most common example of implementing isolated initiatives that lead to silo effects. A lack of proper integration, both logical and technical, can have a wide range of undesirable effects on a business.
  • Another common scenario is late recognition of the biggest constraint, which is related to a lack of internal talent. Digital transformation requires both a change in mindset and a higher level of digital skills, and that takes a lot of time — time that many companies don’t have.
  • The lack of executive buy-in is often neglected, but it is perhaps the biggest obstacle we’ve encountered so far. After all, if the C-level does not actively support and steer enterprise-wide change management, even the most well-thought-out initiatives will fail or deliver only mediocre results.

The list could go on and on, but even without more examples, we can safely conclude that advancing digital maturity is a complex task for any organization.

So is there a light at the end of the tunnel?
Sure there is. 

While it’s not possible to avoid all the pitfalls, understanding the bigger picture and learning from the experiences of other companies that have faced similar issues will help you make initiatives more successful. That way, the path to the digital maturity you’re aiming for will be smoother for everyone involved. So keep your head up and keep moving forward, but you don’t have to be alone on this journey.

Logeecom as a partner for digital transformation

Let’s get one thing straight: The digital transformation process must be the baby of the organization. Logeecom then works with the client’s team to provide the experience, knowledge from critical knowledge areas and additional resources in each of the subsequent phases of the transformation:

Assessment of the status quo
Orchestration / acceleration / unblocking of the portfolio of initiatives
Execution and management of individual initiatives

Focusing primarily on the technological aspects of the transformation process, we help our customers modernize existing technologies and leverage new technologies to optimize and automate operations, learn from data, leverage artificial intelligence, accelerate digital growth, and deliver outstanding digital experiences.

In addition, we participate in selected activities as part of transformation initiatives aimed at knowledge management, digital talent development and reshaping corporate culture.

The necessary balance

Our team consists of both specialists in specific areas of knowledge and top-class generalists. A mix that we believe is necessary to master the challenges of digital transformation.

Branko JanjićEngineering Manager
Branko Janjić
Đorđe JančićHead of Marketing Operations
Đorđe Jančić
Milica IsailovićSoftware Engineer

A word from those who have walked or are still walking the path of digital transformation

Digital transformation is a major challenge for any organization. We are proud of the positive feedback from our customers who have embarked on this path of digital development.

  • Our collaboration with Logeecom is productive, effective and fun. The team takes time to understand our requirements and develop suitable solutions. We can recommend Logeecom as a reliable partner.

    Dr. Martin Cames / Senior Researcher Energy & Climate Protection
    Check more references


    In our FAQ section, we strive to provide answers to some of the most common and interesting questions that may be relevant to the visitors of this site. Our ambition to eliminate (or at least reduce) pollution from information overload is our guiding principle for online and offline communication and is scrupulously adhered to in this area as well.

    • What are the most common types of digital transformation projects at Logeecom?

      Our primary goal is to help small and medium-sized businesses integrate digital technologies into their operations, fundamentally transforming the way they work and the value they create for customers and stakeholders. We work closely with our customers to prepare their organizations for the ongoing transformation.

    • What impact will AI technologies have on digital transformation?

      If you ask ChatGPT this question insisting on a short answer, you will get the following response: “AI impacts digital transformation by enhancing customer experiences, increasing operational efficiency, providing data-driven insights, enabling business model innovation, improving employee collaboration and strengthening cybersecurity. By integrating AI, businesses can accelerate their transformation and remain competitive. However, effectively utilizing AI requires technical expertise, strategic vision and adaptable organizational culture.”

      Although the exact impact of AI technologies on businesses is not yet foreseeable, one thing is clear: they will undoubtedly change the landscape forever.

      Now, more than ever, organizations need to be awake and ready to change (sometimes drastically) their approach to the market and business in general.

    • How is uncertainty managed in digital transformation projects?

      Businesses have always faced a degree of uncertainty, but it seems that we are now experiencing an explosion of uncertainty thanks to breakthrough discoveries in AI. That said, knowing the most common strategies (scenario planning, financial flexibility, diversification, agile decision-making, supply chain resilience, investing in technology and innovation, continuous learning and adaptability, regular monitoring and review, open communication, collaboration and partnerships) is the first step to managing uncertainty in digital transformation projects.

    • How can the progress of digital transformation projects be measured?

      Measuring progress in digital transformation projects can be challenging because these projects often involve multiple facets of an organization, including technology, processes and people. However, there are some key performance indicators (KPIs) and metrics that can be used to measure the success of such projects, like cost savings, revenue growth, return on investment (ROI), reduced process cycle time, increased automation, reduced manual intervention, customer satisfaction, net promoter score (NPS), customer effort score (CES), employee satisfaction, employee turnover rate, training completion rate, number of active users, frequency of use, overall adoption rate, number of new products or services introduced, time to market, innovation success rate, number of data-driven decisions, percentage of data-based decisions, data quality, meeting milestones, on-time delivery, meeting budget…

      Ultimately, measuring the progress of digital transformation projects requires a combination of qualitative and quantitative metrics that align with the overall goals of the business. Regular monitoring and reporting on these KPIs can help stakeholders make informed decisions and course corrections as needed.